Social communications nowadays can be initiated in various formats, whilst transformation of communication through social media platform is one of the most popular modules in the form of UGC with any form of content such as images, videos, text, and audio, that posted by users on to online platforms such as social media and social video sharing platforms. It could also be products that consumers create to disseminate merchandises online. It is used for a wide range of applications, including problem processing, news, entertainment, advertising, gossip and research. The popularity of a social media can in turn create strong traffic of which is the basic element for successful monetisation. Pelican is built under these ideologies, market trends and belief. The global environment is now reaching its historical turning point politically and economically, and at this juncture of time it gives rise to opportunities that ever existed since the booming of the IP revolution in the millennium era.
To create short music, lip-sync, dance, comedy and talent videos on mobile platform on which the users can create a short video of themselves or others’ story boards with feature music in the background from a wide variety of music genres and can be sped up, slowed down or edited with a filter, and at the same time they can also add their own sound on top of the background music. For sharing messages, users can also choose background music, edit with a filter and add video background with speed adjustments before uploading. It is going to be a platform that integrated with various of eco systems and formats of performance to make it as an all-in-one operation.
As an integrated platform basing in Hong Kong broadcasting to the region, Guangdong-HK-Macau Greater Bay Area with a population of about 5.2 % of the country’s total forms a vital part of the business span. According to Statista 2020, up to June 2020, the number of mobile subscriptions registered in China reached 1.6 billion, so proportionally the estimated number for Greater Bay Area is about 83 million.
All good business owners know that social media marketing is one of the best tools for disposal. Getting a lot of followers online and posting regular marketing materials is a good way to promote goods but there is more to it than that. To get the most out of the social community platform marketing campaign, there is a need to have more people to engage with the posts, and to create good traffic is the core function of this module. Power of monetisation is directly proportion to the size of traffic.
Social community App is still by far the most popular and influential media. Statistic figures below indicate more or less it is of a habituative behavior for most of the end users to surf through from time to time whenever a device is in use. That is to say a successful app of the kind would be a guarantee for creating good traffic. Once and when the traffic is built, the business model for advertisement can be established.